Program (English)

8:30 a.m. – 9:25 a.m. Registration

9:35 a.m. to 10:30 a.m. Session 1. Dealing with the Hard Times

• Major forces affecting business and marketing
• Marketing needs to be re-invented
• You need two marketing departments
• Applying the ideas of Marketing 3.0

10:30 a.m. to 11:00 a.m. Coffee-Break

11:00 a.m. to 12:00 p.m. Session 2. Building Strong Brands

• The curse of too many brands
• Steps in building your brand
• Tracking your brand’s equity

12 p.m. to 1:15 p.m. Lunch Break

1:15 p.m. to 2:45 p.m. Session 3. Improving Your Company’s Repu­tation

• Assessing your standing on six components of reputation
• Engaging in corporate social responsibility (CSR)
• Becoming an admired and profitable company

2:45 p.m. to 3:15 p.m. Coffee-Break

3:15 p.m. to 4:15 p.m. Session 4. Panel Discussion on Marketing in the Czech Republic

• Assessing Kotler’s ideas and their applicability in the Czech Republic
• Broad considerations of the barriers to progress as well as the opportunities

Panel discussion speakers with Prof. Kotler:

Ing. Antonín Šubrt, marketingový ředitel, Vitana a.s.
Tomáš Trejbal, Head of Corporate Product Marketing, Telefonica O2 Czech Republic
doc. PhDr. Jitka Vysekalová, Ph.D., prezidentka, Česká marketingová společnost

Additional speakers invited

4:15 p.m. Summary of the Main Ideas and Conclusions / Close of Summit

4:30 p.m. TV Interview, Press Conference